Asset-Class Framework

Prasar Inc. facilitates access to mutual fund schemes in strict adherence to the regulations, guidelines, circulars, and investor protection frameworks issued by the Securities and Exchange Board of India (SEBI) and the Association of Mutual Funds in India (AMFI). The scope of facilitation includes the following:

Access to equity-oriented mutual fund schemes, including large-cap, mid-cap, small-cap, multi-cap, sectoral/thematic, and other equity schemes as permitted under SEBI’s mutual fund categorization norms.
Access to debt-oriented mutual fund schemes, including liquid, overnight, money market, ultra-short duration, short duration, medium and long duration, credit risk, gilt, and other debt schemes in accordance with SEBI regulations.
Access to hybrid mutual fund schemes, including aggressive hybrid, conservative hybrid, balanced advantage/dynamic asset allocation, equity savings, and other hybrid categories permitted by SEBI.
Access to tax-saving mutual fund schemes (Equity Linked Savings Schemes – ELSS) as defined under the Income Tax Act, 1961, and regulated by SEBI, subject to statutory lock-in and tax provisions.
Access to other mutual fund categories, including solution-oriented schemes, index funds, ETFs, fund of funds, and any other schemes permitted by SEBI from time to time.
Facilitation of investments based on investor-specific factors, including financial goals, investment horizon, risk appetite, and suitability assessment, in line with SEBI and AMFI guidelines.
Execution of mutual fund transactions through registered Asset Management Companies (AMCs) and recognized platforms, ensuring transparency, proper disclosures, and regulatory compliance.
Ensuring that all scheme-related information, risk disclosures, and product features are communicated to investors as prescribed under SEBI and AMFI norms.
Periodic support for portfolio review, servicing, and transaction-related assistance, without assuring returns or guaranteeing performance, in accordance with regulatory requirements.

Who We Are

Prasar Inc. is an AMFI-registered mutual fund distributor based in Lucknow, facilitating access to mutual fund schemes offered by multiple Asset Management Companies (AMCs). Established in 2017, Prasar Inc. enables investors to participate in mutual fund investments through structured processes and transparent platforms.

Our role is to provide investors with access to mutual fund products and transaction facilitation through supported platforms, in accordance with applicable regulatory frameworks.

Prasar Inc. operates under AMFI Registration Number (ARN) and adheres to the Code of Conduct prescribed by AMFI and SEBI.

Our Approach

At Prasar Inc., we believe that mutual fund investing should be aligned with an investor’s financial objectives, risk profile, and time horizon.

We facilitate access to mutual fund schemes across asset classes such as equity, debt, hybrid, and other categories, enabling investors to build diversified portfolios through systematic and disciplined investment approaches.

Our approach is guided by:

Objective-based investment facilitation
Asset-class diversification framework
Long-term investment orientation
Disciplined investing through systematic and lump sum options

Asset-Class Framework

Prasar Inc. facilitates access to mutual fund schemes across multiple asset classes, including:

Equity-oriented mutual fund schemes
Debt-oriented mutual fund schemes
Hybrid mutual fund schemes
Tax-saving mutual fund schemes (ELSS)
Other mutual fund categories as permitted by regulations

This framework enables investors to participate in diversified mutual fund portfolios based on individual investment preferences and risk considerations.

Regulatory & Disclosure Framework

Prasar Inc. is an AMFI-registered mutual fund distributor and operates in accordance with:

SEBI regulations
AMFI guidelines
Applicable laws and circulars

Institutional Orientation

Prasar Inc. follows a structured and process-driven approach to mutual fund distribution, with a focus on:

Transparency in mutual fund transactions
Regulatory compliance
Operational efficiency
Long-term investor engagement

Our objective is to facilitate a disciplined mutual fund investing experience through compliant processes and technology-enabled platforms.

Credentials

AMFI Registration Number (ARN): ARN-110081
Registration Year: 2017
NSE & BSE Mutual Fund Platform Membership

WHY to Prasar Inc. ?

At Prasar Inc., your aspirations drive everything we do. We blend expert financial knowledge with a family-centric approach, designing plans that secure your goals and those of your loved ones.

From tax-efficient investments to dynamic portfolio monitoring, we ensure your wealth grows smartly and sustainably. Above all, your privacy is our top priority. Every conversation, strategy, and transaction is handled with utmost confidentiality, giving you peace of mind as you focus on what matters most — building a strong, lasting legacy.

Choosing Prasar Inc. means choosing a team that stands by you, not just today but for generations to come. Our specialists bring deep insights across taxation, succession planning, and wealth preservation, tailoring every strategy to your evolving life stages. We proactively adapt your financial roadmap with changing markets and family milestones, ensuring it remains future-ready.
With reliable, transparent advice and a sincere commitment to your success, Prasar Inc. is more than a service provider — we are your partners in creating, nurturing, and safeguarding your financial future.