Our Approach
Our Approach
At Prasar Inc., we approach mutual fund investing with a clear understanding that investor money represents hard-earned savings and must be handled with responsibility, transparency, and regulatory discipline. Our role as a Mutual Fund Distributor (MFD) is carried out in accordance with the guidelines and code of conduct prescribed by the Association of Mutual Funds in India (AMFI) and the regulations issued by SEBI.
We facilitate access to mutual fund schemes across SEBI-permitted asset classes, including equity-oriented, debt-oriented, hybrid, and other regulated categories, with the objective of enabling investors to participate in diversified mutual fund portfolios aligned to their individual needs.
Our approach is guided by the following principles:
- Client-centric orientation, recognizing the importance of safeguarding investor interests and ensuring transparency at every stage of the investment process.
- Objective-based alignment, where investments are facilitated in line with the investor’s stated financial goals and investment horizon.
- Risk profile consideration, ensuring that scheme categories are aligned with the investor’s disclosed risk tolerance.
- Time horizon awareness, acknowledging the role of investment duration in asset class selection.
- Disciplined investing framework, supporting participation through Systematic Investment Plans (SIPs) and lump-sum investments, based on suitability and investor preference.
Investments are structured using a consistent, asset-class-oriented framework, with a long-term perspective that remains unaffected by short-term market fluctuations. The emphasis is on process consistency, diversification, and adherence to regulatory norms rather than reacting to market noise.
Who We Are
Prasar Inc. is an AMFI-registered mutual fund distributor based in Lucknow, facilitating access to mutual fund schemes offered by multiple Asset Management Companies (AMCs). Established in 2017, Prasar Inc. enables investors to participate in mutual fund investments through structured processes and transparent platforms.
Our role is to provide investors with access to mutual fund products and transaction facilitation through supported platforms, in accordance with applicable regulatory frameworks.
Prasar Inc. operates under AMFI Registration Number (ARN) and adheres to the Code of Conduct prescribed by AMFI and SEBI.
Our Approach
At Prasar Inc., we believe that mutual fund investing should be aligned with an investor’s financial objectives, risk profile, and time horizon.
We facilitate access to mutual fund schemes across asset classes such as equity, debt, hybrid, and other categories, enabling investors to build diversified portfolios through systematic and disciplined investment approaches.
Our approach is guided by:
- Objective-based investment facilitation
- Asset-class diversification framework
- Long-term investment orientation
- Disciplined investing through systematic and lump sum options
Asset-Class Framework
Prasar Inc. facilitates access to mutual fund schemes across multiple asset classes, including:
- Equity-oriented mutual fund schemes
- Debt-oriented mutual fund schemes
- Hybrid mutual fund schemes
- Tax-saving mutual fund schemes (ELSS)
- Other mutual fund categories as permitted by regulations
This framework enables investors to participate in diversified mutual fund portfolios based on individual investment preferences and risk considerations.
Regulatory & Disclosure Framework
Prasar Inc. is an AMFI-registered mutual fund distributor and operates in accordance with:
- SEBI regulations
- AMFI guidelines
- Applicable laws and circulars
Institutional Orientation
Prasar Inc. follows a structured and process-driven approach to mutual fund distribution, with a focus on:
- Transparency in mutual fund transactions
- Regulatory compliance
- Operational efficiency
- Long-term investor engagement
Our objective is to facilitate a disciplined mutual fund investing experience through compliant processes and technology-enabled platforms.
Credentials
- AMFI Registration Number (ARN): ARN-110081
- Registration Year: 2017
- NSE & BSE Mutual Fund Platform Membership
WHY to Prasar Inc. ?
At Prasar Inc., your aspirations drive everything we do. We blend expert financial knowledge with a family-centric approach, designing plans that secure your goals and those of your loved ones.
From tax-efficient investments to dynamic portfolio monitoring, we ensure your wealth grows smartly and sustainably. Above all, your privacy is our top priority. Every conversation, strategy, and transaction is handled with utmost confidentiality, giving you peace of mind as you focus on what matters most — building a strong, lasting legacy.
Choosing Prasar Inc. means choosing a team that stands by you, not just today but for generations to come. Our specialists bring deep insights across taxation, succession planning, and wealth preservation, tailoring every strategy to your evolving life stages. We proactively adapt your financial roadmap with changing markets and family milestones, ensuring it remains future-ready.
With reliable, transparent advice and a sincere commitment to your success, Prasar Inc. is more than a service provider — we are your partners in creating, nurturing, and safeguarding your financial future.